Our marketing strategy
CBP’s unique and thereby decisive competitive advantage is based on the core service of sale and distribution and on a wide range of quality-assured products, where we are simultaneously “close” to the customer and have a focus on a high service level.
With its position “right in the middle” of the entire supply chain and its year-long accumulated “know-how” in the market and bakery solutions, CBP can be a coordinating, gathering and facilitating link, which, based on a portfolio of exclusive external cooperation partners and the needs and desires of each individual customer, can put together a tailored range or concept — that is fully designed for the end-user.
